HealthHub Care

Brand Presence & Social Media Strategy
Prepared by
Güneş Yildizoglu
MAIA Creative House
gunes@maiacreativehouse.com
Prepared for
Moiz, HealthHub Care
healthhub.care
01 · Overview

Understanding Your Needs

The telehealth wellness space is more crowded than ever, and most platforms are producing the same generic, clinical content. HealthHub Care offers something more: board-certified providers, transparent one-time pricing, an in-house pharmacy, and a full range of treatments from weight loss and hormone therapy to NAD+, peptides, and anti-aging. That depth of care isn't being felt on social yet. That's the gap we close.

A note on healthcare content. Telehealth and compounded medication content operates in a regulated space, FDA guidelines, FTC disclosure requirements, and platform-specific health content policies all apply. Every piece of content we create is designed to be both compelling and compliant. Navigating this landscape is part of the work, not an afterthought.

02 · Approach

How We Work

Before a single post goes live, we build the foundation: who you're talking to, what you stand for, and why it matters to them. Content without strategy is noise. Strategy without content is theory. Every post we craft has both.

01
Brand Clarity First
Define your voice, visual identity, messaging framework, and content pillars before anything goes live. This is the work that makes everything else work. Skipping it is the most expensive mistake brands make.
02
Strategic Content
A content calendar that balances educational, trust-building, and conversion-driven posts across both platforms, built specifically for the telehealth and wellness audience.
03
Growth & Lead Generation
Consistent posting paired with community engagement and ManyChat automation, so your content doesn't just get seen, it generates consultations. Social that actually sells.
03 · Where We Begin

The Brand Sprint

This is the starting point for every new client, and it's especially critical when starting from zero. A brand sprint condenses weeks of strategic work into one focused week. What comes out the other side: clarity, direction, and a social presence that actually means something.

◆ Foundation · One-Time
Brand Clarity Sprint
One-Week Strategic Foundation
$950 one-time · credited toward any monthly package
Delivered within 5 business days
Why this matters: Posting 3–4 times per week without brand clarity is just adding noise. The Sprint ensures that from day one, every post is saying the right thing to the right person, in a voice that's unmistakably HealthHub Care. The $950 investment is credited in full when you move to a monthly package.
04 · Monthly Investment

Your Options

Choose the level of engagement that fits where you are.

All packages begin after the Brand Sprint is complete. This ensures the content we create from day one is strategic, on-brand, and built to convert.

Option A
Presence
Strategy & Direction
$1,500 /month
3-month minimum · Brand Sprint required
  • Monthly brand strategy session (1.5 hrs)
  • 12–16 posts per month created, written, and designed by MAIA
  • Content delivered for your review and approval before anything goes live
  • Scheduling and publishing on your behalf once approved
  • Content pillar & messaging framework (delivered in Sprint, refined monthly)
  • Monthly performance report with insights and recommendations
  • Email support (48hr response time)
Best for: You want full content creation and a consistent posting schedule, with final say before anything publishes. MAIA handles the work; you stay in control.
Option C
Presence Pro
Full Management + Lead Generation
$3,600 /month
3-month minimum · Brand Sprint required
  • Everything in Presence+, plus:
  • ManyChat DM automation setup (1 lead generation flow)
  • 1 monthly ManyChat campaign (e.g. "Comment CARE to get our free guide")
  • Lead capture sequence: DM → opt-in → consultation booking flow
  • Monthly ManyChat performance report with subscriber growth tracking
  • Keyword trigger strategy optimized for Instagram & Facebook
Best for: You want your social content to actively generate consultation bookings, not just likes. The ManyChat layer turns engagement into a measurable pipeline.
◆ Optional Add-On · Available with Option A or B
ManyChat Lead Generation
DM Automation & Lead Capture
+$500 /month · add to any package
  • ManyChat account setup and integration with your Instagram & Facebook
  • 1 lead generation automation flow built and activated per month
  • Keyword trigger strategy ("Comment LEARN", "Comment CARE", etc.)
  • DM → opt-in → consultation booking sequence
  • Monthly subscriber and conversion reporting
05 · Timeline

What to Expect

Week 1 · Brand Sprint
Foundation Before Content
Brand voice, visual identity direction, content pillars, audience personas, and platform strategy. Delivered in a 90-minute strategy session at end of week. By Friday, the direction is clear and we're aligned before a single post goes live.
Week 2
Calendar & Content Setup
First month's content calendar delivered in full. For Presence+ and Pro, content creation begins immediately, all copy and creative briefed against Sprint outputs. ManyChat flow setup begins for Pro clients.
Weeks 3–4
Launch & Optimize
Content goes live on a consistent cadence. Community engagement begins. For Pro clients, ManyChat campaigns activate. We monitor, learn, and refine in real time.
Monthly
Review & Evolve
Performance report, strategy session, and next month's calendar, informed by data. What's working gets amplified. What isn't gets rethought. Continuous improvement is built into the process.
06 · Next Steps

Let's Get Started

01
We talk through which monthly option fits best and confirm the Brand Sprint as our starting point. One 30-minute call is all it takes to map the first 30 days.
02
Once you're in, I send a simple agreement, and we kick off the Brand Sprint within the week. You'll receive a short onboarding questionnaire to complete beforehand.
03
Sprint outputs are delivered by Friday of week one. Your first content calendar lands in week two. From there, HealthHub Care starts showing up, consistently, intentionally, every week.
Book a call → calendly.com/gunes-maiacreativehouse/30min